About Us

Barista Group

Joe Chalhoub is the General Manager of Barista Group and the Co-founder of Socratic Coffee, bringing more than 20 years of expertise to the specialty coffee sector. Supported by a diverse and passionate team of coffee professionals, Barista Group combines deep technical knowledge with on-the-ground café experience to deliver exceptional service and tailored solutions. Together, the Barista Group team drives innovation for Australian cafés, focusing on efficiency, workflow optimization, and equipment excellence.

Socratic Coffee

Beyond commercial operations, Joe’s leadership at Socratic Coffee—an influential brand in the global coffee community—underscores his commitment to science and progress. Socratic Coffee is widely recognized for conducting rigorous experiments and sharing data-driven insights on variables in coffee brewing and preparation. Joe’s dedication to advancing coffee standards and sharing knowledge helps professionals around the world unlock new potential in every cup. At Barista Group, this relentless pursuit of better coffee experiences guides everything we do, ensuring our clients have access to the latest technology, proven product solutions, and trusted expertise from industry pioneers.
You can read more about Socratic Coffee’s research at www.socraticcoffee.com, or follow them on Instagram @socraticcoffee.