About Us

Barista Group is the brainchild of Joe Chalhoub, a coffee professional with over 20 years’ experience in the coffee industry.

Joe started his hospitality career in France, where he studied a Bachelor in Hotel Management, and went
on to specialise in the coffee industry. He has proven experience in café management, coffee consultancy, marketing, operations management, and business development.

Man making coffee at professional machine

Joe is also the co-founder of Socratic Coffee, which is solely focused on coffee research; providing quality data analysis and experimentations on barista devices, coffee machinery, as well as various methods and assertions. You can read more about Socratic Coffee’s research at www.socraticcoffee.com, or follow them on Instagram @socraticcoffee.

Barista Group

Joe established Barista Group at the beginning of 2017. The name was inspired by the fact that at the heart of each member of our group is a passion for making great coffee, which is exactly what the myriad of baristas around the world do day-in, day-out.

Barista Group aims to share products with a broad group of baristas, and in turn meet the needs of consumers in Australia’s ever-growing café culture.

Barista serving coffeee
Cafe Interior
Man poring coffee beans into grinder

Our Team

Barista Group is made up of a team of likeminded professionals with a common curiosity to explore and discover state-of-the-art products, working together to make these dynamic tools available to the coffee industry. From Übermilk through to Markibar Coffee Grinders; Barista Group’s focus is on providing equipment that is engineered with precision, improves workflow, and produces great tasting coffee.

We’re not currently hiring, but always on the lookout.
Please send your resume to careers@baristagroup.com.au