Barista Group

Changing How Cafes Do Business

Barista Group aims to share what we learn, in addition to the products we believe will improve the way baristas work, and increase productivity for café operations.

Our Story

Specialty Coffee


Barista Group is the brainchild of Joe Chalhoub, a coffee professional with over 20 years’ experience in the industry. Joe started his hospitality career in France, where he studied a bachelor in Hotel Management, and went on to specialise in the coffee industry. He has proven experience in café management, coffee consultancy, marketing, operations management, and business development.

With his commitment to facilitating the barista role, while also improving efficiency for café owners, Joe established Barista Group at the beginning of 2017. The name was inspired by the fact that at the heart of each member of our group is a passion for making great coffee, which is exactly what the myriad of baristas around the world do day in day out. We aim to share our products with this broader group of baristas, and in turn assist in meeting the needs of consumers in Australia’s ever growing café culture.

Our Team

Likeminded Professionals

Barista Group is made up of a team of likeminded professionals with a common curiosity to explore and discover state-of-the-art products, and work together to make these dynamic tools available to the industry. The main objective is to make innovative tool and devices available to the Australian coffee industry. Our focus is on providing equipment that is engineered with precision, improves workflow, and ultimately saves precious time.

Socratic Coffee

It's Coffee Science

Joe is also the co-founder of Socratic Coffee, which is solely focused on coffee research; providing quality data analysis and experimentations on barista devices, coffee machinery, as well as various methods and assertions. You can read more about Socratic Coffee’s research at, or follow them on Instagram @socraticcoffee.